I vividly remember sitting on my bed my sophomore year in college trying to figure out what I wanted to do with my life, because law school didn’t seem like an amazing option at that time. I remember asking myself, “Self, what do you want to do? What do you like to do?” Insert long story about how I’m a reader/writer and I exhausted most options because I couldn’t see myself doing anything besides being around books and helping them—help in the sense that I thought books weren’t being marketing to their full potential online or in bookstores, and the industry needed help with diversity in both literature and staffing. I found Beacon after I finished my publishing program. I really just wanted a change and to work for a company whose mission I could get behind and one that would help me continue learning after graduating.
I’ve been in publishing since about 2000, so a lot has changed! At that point, company websites were just becoming the norm, but direct sales on those sites and content management systems definitely weren’t. Remember a time when social media didn’t exist? I do. We’re much more connected to readers than ever before. I spend a lot of my time working online, so these are some of the things that really stand out for me. There’s so much that has stayed the same, too, but one thing that really sticks out right now is that people continue to turn to books to fulfill basic needs, like finding comfort and solace in others’ experiences. Or to understand a different point of view or find ways to move forward in a difficult time. I worked in publishing in the post-9/11 world, and now we’re in the Trump era, and books continue matter.
The life of a publicist is varied. Most of my days are spent pitching media, writing press releases/press materials, answering phone calls, coordinating interviews, scheduling author events, and more. In addition to answering emails, I generally try to start each morning reading and skimming around ten to twelve different news sources (my favorites right now are the Washington Post, the Nation, and the Atlantic) to see what’s going on in the world and if there are any writers talking about specific issues pertinent to my books.
I’ve always loved books and viewed them as important tools, so by extension, I’ve probably always had an interest in the publishing business. A love of reading and writing led me to the realm of English and humanities in high school, and ultimately guided me through a degree in English literature as an undergraduate. I’ve been incredibly fortunate to read so many outstanding books throughout my life; it feels fitting that I’m now a part of their production. Several of Beacon’s titles, such as Dr. Cornel West’s books, were featured in my college English courses, and having grown up in Cambridge, MA, Beacon was always a familiar name.
I’ve had a connection to Beacon since college—one of my professors assigned Kindred for class! One of my final courses at Emerson College was a publicity class and I had to interview someone for a paper. I interviewed Beacon author Linda K. Wertheimer, author of Faith Ed and an instructor at GrubStreet, where I was working at the time. Soon after, a position opened up in the publicity department and I quickly applied. Getting to meet one of our authors and to speak with her directly was a really great way for me to learn more about Beacon before interviewing for a position I was really interested in.