With the approaching 6:30pm kickoff of Super Bowl XLVI between the New England Patriots and the (soon to be weeping in their locker room) New York Giants, the publishing world celebrates another great matchup off the gridiron. Boston's Beacon Press and New York's Other Press are teaming up for a special web promotion: the publisher whose home team loses (Beacon's New England Patriots or, if the Patriots are abducted by aliens, Other's New York Giants) will promote two of the other publisher's titles for a week on the web, featuring the two titles on their web site and promoting the titles across social media platforms. In addition, the publisher whose team brings home the trophy will give away a selection of its books to a handful of winners selected from online entries, and both publishers will use their web presences to endorse the giveaway.
The classic New York-Boston sports rivalry struck the publishers, both independent presses, as a ripe opportunity to engage in some fun, harmless, book-loving competition. (Also, it seemed to Beacon Press an easy way to let Tom Brady help earn it some free publicity.) Beacon Press is an independent publisher of serious non-fiction and fiction, emphasizing religion, history, current affairs, political science, gay/lesbian/gender studies, education, African-American studies, women's studies, child and family issues and nature and the environment (as well as a few sports books). Other Press is an independent publisher of novels, short stories, poetry, and essays from America and around the world-non-fiction and fiction-that explore how psychic, cultural, historical, and literary shifts inform our vision of the world and of each other.
Details of the giveaway will be posted online after the inevitable Pats victory (if you want to sign up early, click here! ). In the meantime, follow the conversation on Twitter (@beaconpressbks, @otherpress, #pubbowl) and Facebook (Beacon Press fan page, Other Press fan page).