By Jacy Reese | Few buzzwords are more important in food marketing than “natural.” It’s been applied to everything from Cheetos to Minute Maid with high fructose corn syrup. Yet despite its meaninglessness, fifty-nine percent of shoppers say they regularly check for the label. When it comes to meat, the situation is pretty crappy—in one experiment, 100 percent of ground beef samples tested positive for fecal bacteria. Virtually all meat today comes from animals who have been artificially bred for decades to grow in extremely unnatural ways. Chickens grow more than four times as large today as they did in the 1950s on the same diet.